Digital marketing is constantly evolving, and within the multiple options that exist to connect with customers, SMS Marketing has proven to be one of the most effective tools. Although other platforms, such as social networks or email marketing, have gained popularity, text messaging continues to be a direct and powerful medium. Why is that? Here are the main advantages of this strategy.

1. Very high open rate

Unlike emails, which can sit in cluttered inboxes or even end up in the spam folder, text messages have an open rate of around 98%. Most users read an SMS within three minutes of receiving it, ensuring almost instant exposure of your message.

2. Direct and immediate communication

SMS Marketing allows you to reach the user directly and without intermediaries. It is not necessary for the customer to open an app or visit a website. This makes it a perfect tool for flash promotions, urgent announcements, appointment reminders or important updates.

3. High conversion rate

SMS is not only read quickly, it also generates a higher conversion rate compared to other marketing channels. As a less cluttered channel than email or social media, text messages are perceived as more personal and relevant. This increases the likelihood that users will take an action, such as visiting a shop, making a purchase or responding to a survey.

4. Wide reach without the need for an internet connection

In a hyper-connected world, it may come as a surprise that SMS stands out precisely because it does not require an internet connection. This makes it an excellent option for reaching users in areas with limited coverage or restricted access to mobile data. In addition, anyone with a mobile phone, regardless of whether it is a smartphone or not, can receive your messages.

5. Easy personalisation

SMS Marketing allows you to personalise messages effectively, from including the customer’s name to tailoring content based on their buying behaviour or location. Personalisation significantly improves the relationship with customers, making them feel that the message is designed specifically for them.

6. Cost-effective and low cost

SMS Marketing is a relatively inexpensive strategy, especially considering the high success rate compared to other marketing methods. In addition, because it does not require large graphic or visual campaigns, production costs are much lower than for both physical and digital advertising.

7. Integration with other marketing strategies

One of the great advantages of SMS Marketing is its ease of integration with other strategies. You can use it as a complement to your email campaigns, social media or even in-store marketing. For example, sending a reminder of a special offer after sending an email can significantly increase conversions.

8. Measurability of results

SMS Marketing offers great measurability. You can track the number of sends, how many users interact with your message, how many respond and what kind of actions they take. This allows you to adjust your strategy in real time to get better results.

9. Build customer loyalty

Strategic use of text messaging can foster a closer relationship with your customers. Offering exclusive promotions, personalised discounts or relevant information via SMS makes customers feel valued and more inclined to continue interacting with your brand.

Conclusion

SMS Marketing is a powerful tool for any business looking for direct, effective and cost-efficient communication with their customers. Its high open rate, personalisation, speed and great conversion capacity make it a fundamental channel in any marketing strategy. In a world where immediacy is key, harnessing the power of text messaging can make a huge difference to your business success.

If your business is already using SMS Marketing, it’s time to implement it and see the results for yourself!